SHANE BOUCHARD

DESIGN, PRODUCT & MARKETING LEADER

Helping organizations create game-changing teams and experiences. 

EXPERIENCE

2019-TODAY

Leading brand, digital and UX at the worlds largest all remote company, designing and selling the only complete, seamless solution for the entire software lifecycle.

2016-2019

Marketing automation is changing marketing as we know it.
My team is at the heart of that change raising awareness, generating leads and enabling marketing with next-gen tools.

2015-2016

senior ux manager, VERITAS

Assembling and leading a full-stack, global, Agile UX team in the design and development of legacy and emerging-tech data management solutions.

2011-2015

ux lead, disney

Serving as UX architect and design lead for guest and cast-facing solutions at the happiest place on earth. From Food & Wine wayfinding to operational analytics, AR concepts and more.

CORE STRENGHTS

Design Thinking

Leveraging a creative strategy toward problem solving and product development, I look to balance practical experience with holistic thinking in order to generate new ideas and deliver innovative product solutions.

Creative Optimization

Effective creative is delivering relevant content at the right time to the right person. Through years of testing and practical experience. I've been able to develop rock-solid instincts backed by insights.

Global Leadership

In the new global marketplace, scale and collaboration is critical to growth. By developing global cross-functional teams, I've been able to help meet demands for quality and aesthetic innovation at a
global scale.

Brand Expression

Brand can be many things to many people. But, it's ultimately a sum of parts. Through the development of detailed brand systems, I look to bring order to complexity , and create identity from noise, allowing for scalable brand expression.

Product Design

Great products are those that solve meaningful problems., both known and unknown. Every product I deliver is realized by working backwards from the customer to understand their needs in order to more clearly define the product vision.

Ingenuity & Grit

Impossible is just a starting point, never the destination. When the stakes are high and time is running out, that's when I roll up my sleeves and approach the problem with an ample helping of optimism
and imagination.

Building Systems

I look at both the forest and the trees. Starting at the core of a complex problem, I travel to the other edge and back in order to reveal all parts, alternatives and implications, and how they interconnect.. mapping along the way.

Exceptional Experiences

Effective user experiences make the complex simple. Exceptional solutions do so in a delightful way. Through the seamless integration of form and function, I've been able to exceed customer expectations the world over.

Consolidating Corporate-Wide UX Efforts

“I've had the pleasure of working with Shane at Symantec and Veritas. During that time he distinguished himself as a rock-solid leader and played an instrumental role consolidating our corporate-wide UX efforts that will shape the company's customer-facing portfolio for years to come. He communicates clearly and presents a precise, research-based UX perspective to accomplish the job.” 

ANDREW J. ACALINOVICH

PRINCIPAL PRODCUT MANAGER UX/CX

RESUME

2019 - PRESENT

Director of brand and digital experience

GitLab
Leading brand, digital and UX - at the worlds largest all remote company - and only provider of a complete, seamless solution for the entire DevOps lifecycle.

2016 - 2019

VP of Experience design

SharpSpring

Brand, marketing and product experience design at a rapidly growing SaaS startup that provides a full-featured sales and marketing automation platform to agencies and businesses.

2015-2016

Symantec & Veritas Corporation
Leading a full-stack, global UX team of 10 in design of industry leading security and storage technology.

2011-2015

UX Lead, design & strategy

Walt Disney World, Parks & Resorts

Designing guest- and cast-facting solutions at the happiest place on earth.

2006-2011

LAUNCH Design

Full-service interactive design agency helping organizations of all types build strategic brands, products and experiences.

2006

director of creative and product management

Aluria Software (an Earthlink company)

Aligning Aluria's brand, products, marketing and team to Earthlink's post-acquisition strategy.

2004-2006

Aluria Software

One of three executives that grew Aluria from 15 to 65 employees to Earthlink Acquisition. Winner of Adobe Site of the Day Award for informative and engaging product demo.

2003-2004

creative director marketing

World Publications (now Bonnier Corporation)

Transforming print-based marketing of 19 affluent magazines into strategic, high-performing, omni-channel campaigns.

1998-2002

LearnitCorp & LearnitToday

Leading design team of 15 in development of Microsoft's e-learning products and Learnit's B2B and B2C brands, digital marketing campaigns and tv spots.

1997-2003

creative AND WEB CONSULTANT

Assorted Clients
Brand, advertising, web, animation and illustration services for clients of all types.