Design Leadership · AI-Forward · Org Impact

Shane
Bouchard

I lead design functions that create real business leverage — not just better-looking products.

30 years across enterprise, SaaS, consumer, and agency. The execution, systems thinking, and organizational fluency to make it stick at scale.

30+
Years leading design at scale
8
Organizations transformed
M+
Users impacted at scale
Shane Bouchard — design leader
Walt Disney World
Charles Schwab
GitLab
Veritas
Symantec
02
2023–24
VP of Product Management & UX, Design Systems
Charles Schwab
Enterprise design system for web, iOS, and Android — millions of users. Cross-platform consistency through agile and lean methodologies.
Cross-platform for millions of users
2022
VP of Design
Fyllo
Design leadership at a cannabis/beauty tech startup.
2019–20
Experience Design Director
GitLab
Brand, growth and UX at the world's largest all-remote company. Key contributor to the Remote Work Playbook and UX Handbook.
50+ interviewed · 5 hired in 7 months
2016–19
VP of Experience Design
SharpSpring
Full brand, marketing, and product UX for a rapidly growing SaaS marketing automation platform.
Full-funnel · measurable conversion lift
2015–16
Senior Manager, UX
Veritas / Symantec
Global team of 10. Polaris design system. Lean UX engagement model.
10-person global team · Polaris design system
2011–15
UX Lead, Design & Strategy
Walt Disney World, Parks & Resorts
Guest- and cast-facing solutions across mobile, AR, kiosk, and real-time digital signage for the world's most visited theme park resort.
AR · Cast ops · Wayfinding · Signage
2006–11
Agency Principal & Creative Director
LAUNCH Design
Full-service interactive design agency. Brand, web, UX, advertising, and editorial for clients across industries.
03
All pieces →
04
Design thinking
From ambiguity to clarity. Strategy and execution as one.
Brand expression
Order from complexity. Identity from noise.
Design systems
Free teams from solved problems. Save them for new ones.
Global leadership
Cross-functional teams built to ship coherently at scale.
Product design
Work backwards from the customer. Always.
Creative direction
Concept to execution. Ideas that earn attention.
Lean & agile UX
Speed and quality. Not a tradeoff.
Growth & marketing
Design that moves business metrics and earns the customer's trust.
05
06

Available for the right challenge.

I'm most useful to organizations that want more from design — better systems, sharper leadership, and a team that punches above its weight. Tell me what you're working on.

InVision Design Leadership ForumMember · 7 yrs
UI Design42 endorsements
Creative Direction34 endorsements
User Experience31 endorsements
LinkedIn recommendations27 received
Executive design leadership
VP/Director-level roles where design needs a seat at the table and the organizational fluency to use it. I build functions, not just teams.
Discuss a role →
Design system strategy
Advisory or hands-on engagement for organizations building, scaling, or rescuing a design system. I've done this at Veritas, Schwab, and SharpSpring.
Start a conversation →
Consulting & advisory
Short-term or fractional engagements for design org structure, UX maturity assessment, hiring strategy, or remote design operations.
Explore an engagement →
Speaking & panels
Topics include design leadership at scale, the business case for design systems, AI's impact on design teams, and building remote design culture.
Invite me to speak →