Hello and welcome.
I'm Shane Bouchard, an experience design lead with extensive remote, product, marketing and brand expertise.
Currently at GitLab, the largest all-remote company in the world, where I apply my passion for co-creating of marketing experiences that attract, convert, nurture, close leads, and product experiences that on-board, expand adoption, increase user satisfaction, and reduce attrition. My core expertise is in branding, digital marketing and design, user experience, Agile and Lean Startup.
Deliver more with less.
I'm passionate about the power of Design thinking, Lean UX, Agile Ux to empower teams to deliver more with less. I work with teams to rapidly design and deliver brand, marketing and product systems and solutions.
Unlocking brand and product potential requires understanding the customers need, focusing teams on what matters most, and accelerating design and learning cycles.
Let's connect
The best teams create meaningful brands and products by focusing on customers and teamwork.
Hello, I'm Shane Bouchard. My passion for creating meaningful experiences has led to a diverse career solving challenges spanning product, marketing and brand. In that time I've learned unlocking the full potential of any brand or product starts with how the team thinks and works. By letting go of personal bias, silos and heavyweight processes we're able to sense and respond to customer needs and get valuable and scalable brands and products to market.
Together, we can create a better future for our business and customers. Let's connect.
CORE STRENGHTS
Design Thinking
Leveraging a creative strategy toward problem solving and product development, I look to balance practical experience with holistic thinking in order to generate new ideas and deliver innovative product solutions.
Creative Optimization
Effective creative is delivering relevant content at the right time to the right person. Through years of testing and practical experience. I've been able to develop rock-solid instincts backed by insights.
Global Leadership
In the new global marketplace, scale and collaboration is critical to growth. By developing global cross-functional teams, I've been able to help meet demands for quality and aesthetic innovation at a
global scale.
Brand Expression
Brand can be many things to many people. But, it's ultimately a sum of parts. Through the development of detailed brand systems, I look to bring order to complexity , and create identity from noise, allowing for scalable brand expression.
Product Design
Great products are those that solve meaningful problems., both known and unknown. Every product I deliver is realized by working backwards from the customer to understand their needs in order to more clearly define the product vision.
Ingenuity & Grit
Impossible is just a starting point, never the destination. When the stakes are high and time is running out, that's when I roll up my sleeves and approach the problem with an ample helping of optimism
and imagination.
Building Systems
I look at both the forest and the trees. Starting at the core of a complex problem, I travel to the other edge and back in order to reveal all parts, alternatives and implications, and how they interconnect.. mapping along the way.
Exceptional Experiences
Effective user experiences make the complex simple. Exceptional solutions do so in a delightful way. Through the seamless integration of form and function, I've been able to exceed customer expectations the world over.
EXPERIENCE
2018 -TODAY
Leading Brand, Digital and UX at the largest all remote company in the world. At GitLab, 1,300+ employees in 57+ countries and community contributors build and market the only DevOps solution for the entire lifecycle, one iteration at time.
2016-2018
Marketing automation is changing marketing as we know it.
My team is at the heart of that change raising awareness, generating leads and enabling marketing with next-gen tools.
2015-2016
senior ux manager, VERITAS
Assembling and leading a full-stack, global, Agile UX team in the design and development of legacy and emerging-tech data management solutions.
2011-2015
ux lead, disney
Serving as UX architect and design lead for guest and cast-facing solutions at the happiest place on earth. From Food & Wine wayfinding to operational analytics, AR concepts and more.
Defining Brands
The best companies start with the customer and work backward to shape authentic, meaningful and purposeful brands. They
strategically position against competitor brands and products. By understanding their audience and market, they can architect brands that deliver clear, cohesive and compelling stories to customers in their media habitats. Never complete, brands must continually sense and respond to changing dynamics to remain relevant.
generating leads
Today's companies are using targeted digital advertising, inbound and marketing automation to create personalized paths to purchase. At the heart of the best marketing campaigns and funnel you'll find data-informed creative and conversion design, SEO optimized content, and personalized experiences being used to attract, convert, nurture and close quickly and efficiently.
product growth
Growth, product and engineering teams products use design thinking, Agile, Lean UX and design systems to rapidly ideate, iterate and release valuable products. They also use metrics, such as on-boarding, adoption, satisfaction and retention KPIs, and continual customer testign and feedback, to make data informed decisions. Design provides the custom-centric thinking, lightweight iteration and validation, and scalable design systems today's teams need to grow successful products.
Born in Wisconsin, Living in Orlando, home of the Mouse.
Midwest working hard and working together. Lorem ipsum dolor sit amet, "Don't you all know." sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, worked at Disney on guest and cast-facting solution, where experienc desin was born. ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
RESUME
2016 - Present
VP of Experience design
SharpSpring
Brand, marketing and product experience design at a rapidly growing SaaS startup that provides a full-featured sales and marketing automation platform to agencies and businesses.
2015-2016
Symantec & Veritas Corporation
Leading a full-stack, global UX team of 10 in design of industry leading security and storage technology.
2011-2015
UX Lead, design & strategy
Walt Disney World, Parks & Resorts
Designing guest- and cast-facting solutions at the happiest place on earth.
2006-2011
LAUNCH Design
Full-service interactive design agency helping organizations of all types build strategic brands, products and experiences.
2006
director of creative and product management
Aluria Software (an Earthlink company)
Aligning Aluria's brand, products, marketing and team to Earthlink's post-acquisition strategy.
2004-2006
Aluria Software
One of three executives that grew Aluria from 15 to 65 employees to Earthlink Acquisition. Winner of Adobe Site of the Day Award for informative and engaging product demo.
2003-2004
creative director marketing
World Publications (now Bonnier Corporation)
Transforming print-based marketing of 19 affluent magazines into strategic, high-performing, omni-channel campaigns.
1998-2002
LearnitCorp & LearnitToday
Leading design team of 15 in development of Microsoft's e-learning products and Learnit's B2B and B2C brands, digital marketing campaigns and tv spots.
1997-2003
creative AND WEB CONSULTANT
Assorted Clients
Brand, advertising, web, animation and illustration services for clients of all types.